Vegeta, one of the strongest Croatian brands and the most favourite food seasoning in Europe, has started its new image campaign.

The purpose of this campaign is to present our strongest brand – Vegeta – in the finest light and to evoke the values associated with it for the long time – supreme taste, warmth of family circle and friends gathered around the table on the one hand on the other culinary authority, high quality and secret recipe cherished in Podravka for 50 years.

The basic motto of the campaign, “A taste to remember”, has been chosen with the purpose to emphasize numerous qualities and attributes related to Vegeta, highlighting internationality, universal qualities, rich tradition, originality and innovation.

The campaign is unique for 11 different markets, including Croatia, countries of South East, Central and Eastern Europe, and next to a TV commercial it also includes print adverts, billboard campaign and POS activities, with emphasis on prize winning games for consumers.

As part of this international campaign Vegeta has found its place also on the Internet, with the idea to be presented to the younger segment of the population which finds Internet communication natural.

Besides web sites in Croatian (www.vegeta.com.hr) and Polish (www.vegeta.pl) language, Vegeta web sites soon to be launched are those for markets of Slovakia, Czech Republic, Slovenia, Serbia, Australia, Germany, Russia and an international version. This will be Vegeta’s serious step into Internet community around the world.
Once again consumers will see why Vegeta is the most favourite food seasoning in Europe and the strongest brand in universal food seasonings.