Core values
Podravka’s core values are heart, innovation, heritage, quality, sustainability and care! These are the values that have guided the company for 78 years across more than 60 markets.
HEART
With brave hearts, we pave new paths.
We strive to pave new paths and respond to new challenges. With brave hearts, we embrace experimentation and dare to take risks in order to create something unique. We aim to be a company instantly recognized for its distinctive character.
INNOVATION
That butterfly feeling when we create something truly unique.
You can search every dictionary in the world and find countless definitions of innovation, but for us, the only true definition will always be that exciting feeling of butterflies in the stomach when we’ve created something truly new and unique.
HERITAGE
A character shaped by heritage.
Like an invisible sculptor, heritage shapes who we are today. Through rich experience and innovators who have left an indelible mark and inspired us, the character of the company has been carved, enabling it to confidently face everything the future brings.
QUALITY
Doing the right thing, even when no one is watching.
Someone once said that quality means doing the right thing even when no one is watching. It’s that moment when, even with your eyes closed, you know you’ve tasted something that comes to your table from people who truly care about what they do.
SUSTAINABILITY
A better world for generations to come.
Sustainability is not just about investing in the latest technologies or turning to renewable energy sources. Sustainability is the responsibility of each of us to change everyday habits and, step by step, build a better world for future generations.
CARE
We do everything to bring wide smiles to your faces.
They say the shortest distance between two people is a smile. That’s why we do everything to bring wide smiles to your faces, because caring for others and the community is only possible when you are close to them.