Sustainable Business Strategy
The Podravka Group’s Sustainable Business Strategy until 2030 defines the main areas of action and goals

Podravka’s Sustainable Business Strategy is an integral part of the business strategy. It encompasses the entire value creation chain: from farmers, suppliers, and employees, through the production of food and pharmaceutical products, to customers and consumers.rnrnIn order to integrate sustainability into all aspects of its operations, the Podravka Group has defined clear objectives aimed at making a positive impact on climate change, environmental protection, socially responsible business conduct, and good corporate governance.
Business activities are focused on four strategic areas of action:
- Clean Environment
- Healthy Nutrition
- Care for Employees and the Community
- Good Corporate Governance
For these strategic areas of action, 10 main objectives have been defined, further elaborated through 45 specific goals.
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100% of electricity from renewable sources in production in the European Union
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50% of thermal energy from renewable sources in production in the European Union
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60% less CO₂ emissions at the level of Podravka d.d.
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40% less CO₂ emissions at the level of the Podravka Group
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100% recyclable packaging, returnable or compostable for all food products
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5% less food waste per tonne of products manufactured
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20% less salt and sugar in 75% of new and innovated products
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improvement of corporate culture and climate in all organizational units
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continuous improvement of employees’ material rights
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accession to the UN Global Compact
Strategic Areas of Action
1.
Environment
Focus on reducing own CO₂ emissions, increasing the share of renewable energy sources (RES) in total energy consumption, using recyclable packaging, reducing waste from own activities, and reducing the use of mineral fertilizers and pesticides in agricultural production.
2.
Sustainable Nutrition
Increasing the number of products with reduced salt, added sugar and saturated fat per serving, as well as products containing positive ingredients and/or promoting healthy nutrition.
3.
Society
Continuing active work on equal gender representation and reducing the gender pay gap, improving employees’ material rights and working conditions, developing skills, new knowledge and competencies, and supporting various cultural, sports and humanitarian organizations and associations in the communities where the Podravka Group operates.
4.
Corporate governance
Focus on transparent, ethical and responsible management of own business activities and adherence to the same principles throughout the supply chain.