“It makes you melt with joy!”
is a campaign promoting Podravka cranberry flavoured fruit tea!

When winter tightens its
cold embrace, Podravka cranberry flavoured fruit tea makes it disappear in just
a single aromatic and flavoursome moment!

The print campaign with the
adorable Snowy who melts of joy drinking his favourite Podravka cranberry
flavoured tea, was launched on 21 January and lasts until 14
February 2008.
The print campaign covers the most widely read women’s monthly and weekly
magazines.