Lino is one of Podravka’s most recognizable brands, covering a wide range of baby food, children’s cereals, and more recently, meat products.rnrnIts history dates back to the 1970s when the production of dehydrated baby food began. Each product featured a charming little bear, one of children’s favorite characters, which remains a key part of the Lino brand identity to this day.rnrnIn the beginning, the sweet bear was called Medolino, and the products were named according to their ingredients — Čokolino, Frutolino, Grisolino. To simplify the name, the bear was later named Lino, which is still used today as a recognizable and distinctive element of every product.