Continuing business
rationalization processes, with the purpose of increasing efficiency, Podravka
Management Board decided at its today’s session to review the product portfolio
of the Food and Beverages business program, in order to define the portfolio
which will bring a higher level of profitability.
Products
which are realizing an unsatisfactory annual sales will be considered in the
first stage. In this first stage the goal is to reduce the product
portfolio by approximately 500 stock keeping units.

“Basic idea is
that we focus in our business development on key categories and products that
ensure stabile growth and increased profitability to our company.
Discontinuing
products with unsatisfactory shelf turnover will create preconditions for
stronger growth and launch of new products with significant growth potential –  Zvonimir Mršić, Podravka Management Board president said on
the occasion.