Two Croatian companies, Podravka and Badel 1862 signed a distribution
contract, according to which the food processing company from Koprivnica becomes
an exclusive distributor of products for Badel 1862 for the market of
Slovenia. 

As of 1st March Podravka will distribute in Slovenia strong alcoholic
beverages, vines and juices by Badel 1862.

The significance of this contract for Podravka is primarily expansion of
its product range and increased cost efficiency for the company in Slovenia,
while Badel 1862 will have a partner with great international experience and
strong and expanded distribution network for its renowned products, which will
enable better and more efficient distribution of its production program.

Podravka is one of the biggest food processing companies in Central Europe
whose products are being sold on almost all continents of the world. Owing to
its good and developed distribution network that extends all the way from the
Adriatic to the North Sea, it presents an interesting partner to many
companies, and it also has much experience with commercial goods distribution.

Badel 1862 is the biggest and oldest manufacturer of vines and alcoholic
beverages in Croatia. Badel 1862 is a synonym for strong alcoholic beverages in
Croatia and wider, where in the category of strong alcoholic beverages Badel
1862 is traditionally holding a leader position, but also in export to other
foreign markets. Today Badel 1862 is exporting to more than 25 markets around
the world. By signing a joint venture with one Chinese partner in early 2012,
it is achieving significant export results to the Chinese market, already in
the first year.

Synergy between the two companies is the first step towards stronger
cooperation and possibilities of expanding to other markets.